Mission

Corporate Mission
Our mission is to be unparalleled in the knowledge gained from scientific nutritional research and to apply that knowledge to th formulation of the most effect and safe perfomance nutrition supplements. We strive to develop an understanding and resposible use of those supplements in a program rooted in exercise and healthy living to enhance the physical and mental performance of all people who want to be their absolute best.

Focused Vision
Our vision is to accomplish something much more than merely creating a profitable corporation. It's about creating a lifestyle. We seek to educate, motivate, and empower people from all walks of life to embrace the EAS philosophy that a strong, healthy mind dwells within a strong, healthy body. This ambitious and passionate vision is the heart and soul of the EAS Team of today. Now a global enterprise, our team works together as an entrepreneurial, intensely passionate group-all dedicated to one common goal-not to be the best in the league but to be in a league all our own.

Brand Leaders
EAS is the brand of sports nutrition supplements respected by world-class athletes, weight trainers, and exercise and fitness enthusiasts from all walks of life. The EAS logo has become the most recognized trademark in performance nutrition supplements. As the world's leading brand, we're expanding and broadening the performance-nutrition category. To consumers, the EAS brand represents not only a lifestyle but superior product quality, the state-of-the-art in performance nutrition science, and an unparalleled level of customer care.

Growth Potential
The technological advancements that were designed to put a man on the moon produced a flood of innovative consumer products that are now staples of everyday life. At EAS, we live by that example: the products we design to enhance the performance of elite athletes are now being used by people from all walks of life-baby boomers, soldiers, weekend warriors, scientists and even moms. They are discovering that EAS sports supplements, combined with proper exercise and optimal nutrition, can help virtually anyone unleash his or her potential to build a leaner, stronger, healthier body.

Product Performance
At EAS, we firmly believe performance nutrition starts with the science behind the products. That's why we're dedicated to supporting university research to evaluate the effectiveness and safety of nutritional supplements as well as advancing the science of athletic performance and fitness. Our commitment to university research has not only established EAS as a leader in scientifically developed sports supplements but has also helped create a new level of credibility and consumer acceptance. This allows us to achieve our goal of increasing the size of the market, not just our share of it.

Market Strength
What started out as a performance-nutrition company is now transforming into something so much more. There are literally millions of people-young and old, men and women-looking for a better, healthier, stronger way to live their lives. At EAS, we're going to continue to show them the way. We're leading a global paradigm shift away from the sedentary, unhealthy lifestyles of the late 20th century-bringing people into the new millennium with increased confidence, personal strength, and greater health. At EAS, we believe the best, for our customers and our company, is yet to come.

Inner Strength
Our goal is to create a Championship Team by empowering our employees to adopt the EAS philosophy of inner strength through optimal health. That mission is reflected in our corporate headquarters, which features an expansive, fully integrated exercise facility, a relaxing sports massage room, a 60-seat theater equipped with THX sound, and on-staff personal trainers and nutritionists.

Our first priority is to take care of the people who make up our team of over 200 employees, as they are responsible for communicating our passion about the fitness and physique-development lifestyle to our customers. Providing for our team has allowed us to accomplish another of our primary objectives, which is to yield an nprecedented level of customer care and support. This has helped us earn a level of brand loyalty that is unsurpassed in our industry.

Team EAS
In recent years, many professional athletes have discovered the benefits of adding scientifically designed EAS sports supplements to their training programs, like Alonzo Mourning of the Miami Heat, Mike Alstott of the Tampa Bay Buccaneers, and even future Hall of Famer such as John Elway of the World Champion Denver Broncos.

This prestigious group of elite athletes believes in our products and that the EAS brand stands for the most scientifically advanced performance nutrition supplements on the market.

Each season, more and more top athletes are turning to EAS for that extra edge; however, by far and away, our fastest growing category of new EAS supplement users are not professional athletes-they're everyday people whose definition of winning includes living with strength, health, and greater energy for work and play.