Your Privacy Rights


EAS UK Limited, (EAS) has created this privacy statement as part of our commitment to protect the privacy and security of information obtained on-line concerning our customers and visitors to our Web site. The following discloses our information gathering and dissemination practices for EAS web sites, including EASUK.info,EAS-UK.info, BodyforLIFEUK.com and BFL-UK.com. Using our web sites demonstrates your consent to the collection and use of information pursuant to EAS' disclosures in this policy statement.

Information collected and how used by EAS
We collect log information that is not personally identifying and personal information you supply when utilizing a service offered at this Web site.

  • Log Information: Log information is collected through the use of a cookie. The log information is not personally identifying and is used in the aggregate by EAS to measure popularity, traffic, and effectiveness of various areas of this web site and its overall performance. Additionally, if a visitor comes to our Web site from a banner ad, we use a cookie to monitor the advertisement tracking code that identifies from which banner ad the customer came. This information is used in determining the effectiveness of our Internet advertising campaigns.
  • Personal Information: EAS collects personal information in order to provide certain services to its customers. For example, if you:
  • Place a product order, EAS will collect and use your name, address, phone number or e-mail address, and credit card information;
  • Request promotional items, EAS will collect and use your name and address, or e-mail address;
  • Register on-line for a Challenge event, such as the Body-for-LIFE Challenge, we will require your name, address, telephone number and personal physical information such as your bodyfat percentage, height, weight and fitness goals. Additional questions may include what type of supplements you have used in the past and whether or not you have previously competed in one of our Challenge events; or
  • Decide to participate in a voluntary promotional survey, we may ask for information about such matters as your buying habits and preferences.

EAS will use the personal information you provide either for the fulfillment of the service request, i.e. sending your product order, the requested promotional item, or for the internal administration of an event. EAS may also use certain personal information that you provide or that we may collect in aggregate form to facilitate the development of products and services that allow us to better support our customers in meeting their fitness goals.

Other uses of information collected by EAS
EAS may share aggregate and customer personal information with third parties.

  • Aggregate Information: EAS may provide aggregate statistics and information about our customers, sales, traffic patterns and related site information to third parties. This data is used to customize EASUK.info content and advertising in order to deliver meaningful information or products and services to our customers.
  • Personal Information: Personal information you provide us (excluding personal physical information and credit card information) may be combined with other personal information about you that is available to us and may be shared with third parties for marketing and promotional purposes.

Content of personal home pages will be limited by EAS in accordance with the criteria established by EAS, and home pages that do not comply with these criteria will be removed from our Web site.

Cookies
The term "cookie" refers to small text files that are transferred from a Web site to a visitor's computer hard drive to enable the host web-site to track the visitor's activities while on the web-site. Cookies can enhance the service you receive at our site, however if your web browser is set to not accept cookies you will not have full access to all the features and elements of our web-site and your browsing experience may be hindered. As mentioned earlier, EAS also uses aggregate information generated by cookies to determine the effectiveness and popularity of our site.

Correcting Personal Information

  • If you need to change your name, address, phone number or e-mail address, simply e-mail the request to us or by calling 0870 3503270.
  • Information provided in Challenge questionnaires or promotional surveys is not available for updates, corrections, or changes.

Changes to the privacy policy
We recommend that you review this Privacy Policy periodically, as EAS reserves the right to change its provisions at any time. If we decide to change provisions of our Privacy Policy, we will post the changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Your continued use of EAS.com following the posting of changes to this Privacy Policy will mean you accept those changes.

Questions?
We welcome any questions or comments you may have regarding the EASUK.info Privacy Policy. Please e-mail your questions or comments to EAS.